Oct
Vape Juice Flavor Guides
Best Vape Juice Brands: Our Top 8, Ranked by Sales
These are the best vape juice brands at Vape Society Supply, ranked by how many bottles our customers bought. Together, they make the popular vape juice our customers come back for, from fruit to custard to tobacco. Every brand here also makes freebase vape juice for sub-ohm tanks and mods. Some are big e-liquid brands you already know, like Naked 100. Others are e-juice brands with one runaway flavor, like Keep It 100 and its Blue.
To rank them, we counted the freebase bottles each brand sold in the last six months. Nic salt and disposables don’t count here, since our best nic salt guide covers salts. Also, every flavor we name is in stock. Ruthless leads by a wide margin, and Vapetasia and Monster Vape Labs are nearly tied for second.
The short version
- Most popular vape juice brand: Ruthless, with EZ Duz It and Grape Drank in 120ml bottles.
- Custard: Killer Kustard by Vapetasia and Vanilla Custard Monster.
- Blue raspberry: Blue by Keep It 100 and Heisenberg by Innevape.
- Tobacco: Naked 100, with Euro Gold and American Patriots.
- Fruit: Juice Head, led by Blueberry Lemon.
The 8 best vape juice brands right now
Here they are, from the most bottles sold to the fewest. Each card names the flavors our customers buy most. The specs come from the bottle’s own page, and every bottle comes in 3mg or 6mg.
1 Ruthless
Ruthless is our best-selling vape juice brand by a wide margin. It sold about half again as many bottles as Vapetasia, our #2. Its most popular vape juice is EZ Duz It: you taste sweet strawberry first, then juicy watermelon. Next come Grape Drank, a grape soda and grape candy blend, and the On Ice versions of both. Ruthless also makes the Loaded dessert line, led by Glazed Donut. Most bottles hold 120ml. Shop EZ Duz It.
Best for: fans of candy and fruit flavors who want a big 120ml bottle.
Good to know: The On Ice flavors add menthol, so pick the regular ones if you don’t like a cool finish.
2 Vapetasia
Vapetasia is the e-liquid brand behind Killer Kustard, a rich vanilla custard. In fact, it’s the most popular vape juice from any brand on this list. Royalty Two is a close second: mild tobacco with hazelnut and vanilla custard. Then Killer Kustard Strawberry adds ripe strawberries, and Milk of the Poppy blends strawberry, dragon fruit and cream. The bottles hold 100ml. Shop Killer Kustard.
Best for: custard lovers who want a rich, creamy flavor all day.
Good to know: Killer Kustard is very sweet, so it can gunk up a coil sooner than a fruit flavor.
3 Monster Vape Labs
Monster Vape Labs is an e-juice brand with several Monster lines, and Custard Monster leads them. Vanilla Custard is its top seller, then Strawberry Custard and Butterscotch Custard. Next, Jam Monster tastes like jam on buttered toast, and Blueberry is its favorite. Its other lines include Fruit Monster and Tobacco Monster. So you can get custard, jam, fruit and tobacco from one vape juice brand. Shop Vanilla Custard Monster.
Best for: dessert fans who also want fruit and tobacco from the same maker.
Good to know: At 75VG/25PG, Vanilla Custard is thick, so use it in a sub-ohm tank, not a small pod.
4 Keep It 100
Keep It 100’s most popular vape juice is Blue: tart blue raspberry first, then sweet strawberry. It’s the brand’s top seller by far. Then Summer Blue adds lemonade, and Trop Blue mixes in peach, pineapple, mango and guava. For something different, Krunch tastes like cinnamon sugar cereal in cold milk. Keep It 100 also makes an Unflavored juice with no added flavor. Our Keep It 100 flavor guide ranks its top eight. Shop Blue.
Best for: blue raspberry fans, and vapers who want an unflavored option.
Good to know: Most of its best sellers are blue raspberry blends, so the range feels narrow if you don’t like that flavor.
5 Innevape
Innevape is an e-liquid brand that sells Heisenberg more than anything else. It tastes like a blue slushie with blue raspberry and blueberry. Heisenberg Menthol is the same flavor with a cool finish, and it’s the brand’s #2. Innevape also does tobacco well: TNT Tobacco is a blonde Virginia tobacco with a touch of maple. Mocha Latte rounds out its top four. See our Innevape flavor guide for more. Shop Heisenberg.
Best for: vapers who want an icy fruit flavor and a good tobacco from one vape juice brand.
Good to know: Heisenberg Menthol is very cool, so start with the regular Heisenberg if menthol is new to you.
6 Naked 100
Naked 100 is one of the best-known e-juice brands, and its best sellers mix fruit, tobacco and menthol. Lava Flow leads: rich strawberry first, then coconut and pineapple. It’s followed by Euro Gold, a light, smooth tobacco, and Hawaiian POG, with passion fruit, orange and guava. Then come American Patriots, a rich tobacco, and Crisp Menthol. Our Naked 100 flavor guide goes deeper. Shop Lava Flow.
Best for: vapers who like to switch between fruit, tobacco and menthol.
Good to know: The bottles hold 60ml, so they run out faster than the 100ml and 120ml bottles here.
7 Beard Vape Co
Beard Vape Co gives many of its flavors numbers, and No. 32 leads them. It tastes like a warm cinnamon sugar funnel cake. Beard also makes The One line, in 100ml bottles. The One Strawberry tastes like a frosted donut and cereal in strawberry milk, and Apple and Blueberry follow it. Then No. 00 pairs smooth tobacco with a sweet cappuccino finish. Shop No. 32.
Best for: fans of bakery, cereal and coffee flavors.
Good to know: Most of its flavors are sweet desserts, so it has little for pure fruit fans.
8 Juice Head
Juice Head is an e-juice brand that makes fruit, and its best sellers pair a sweet fruit with a tart one. Blueberry Lemon leads: sweet blueberries, then tart lemon. Next are Apple Watermelon and Raspberry Lemonade, then Peach Pear and Strawberry Kiwi. Its sales spread across many flavors, so no single popular vape juice stands out. Shop Blueberry Lemon.
Best for: fruit fans who like a sweet and tart mix.
Good to know: It’s nearly all fruit, so look elsewhere for desserts or tobacco.
How to pick a vape juice brand
All eight brands make good freebase vape juice, so the best one is the one that fits how you vape. These five things matter most.
Start with a flavor family
Most vapers stick to one or two flavor families. So first, decide if you like fruit, dessert, tobacco or menthol. For dessert, try the e-liquid brands Vapetasia, Monster Vape Labs or Beard Vape Co. For fruit, try e-juice brands like Juice Head or Naked 100. Not sure yet? Our flavor guide and Flavor Mixer can help you find a match.
Freebase vape juice or salt nic
Every pick here is freebase vape juice, made for sub-ohm tanks and mods at 3mg or 6mg. However, most small pod kits work best with nic salt at higher strengths. Our freebase vs salt nicotine guide explains the difference. For salts, see our nic salt brand guide.
Bottle size
Bottle sizes vary more than you might think between e-liquid brands. Naked 100 comes in 60ml, while Ruthless and Beard Vape Co bottles hold 120ml. Most of the others hold 100ml. So if you vape a lot, a big bottle means fewer orders. If you like to switch flavors often, smaller bottles let you try more.
VG/PG ratio and your device
Every e-liquid is a mix of VG and PG. A thicker mix, like 75VG/25PG, makes big clouds in a sub-ohm tank. In contrast, a thinner mix, like 60VG/40PG, also works in smaller coils. Our PG and VG guide and sub-ohm guide explain how to match the two. Also, if you use a mod, follow the FDA’s vape battery tips.
Save with a bundle
Most of these e-juice brands have bundles that cost less per bottle, and you pick the flavors. So once you find a brand you like, a bundle is a simple way to stock up. Browse our vape juice bundles, or see all our vape juice by brand and flavor.
Vape juice brand FAQ
What are the best vape juice brands?
Based on our sales, the best vape juice brands right now are Ruthless, Vapetasia and Monster Vape Labs. Keep It 100, Innevape, Naked 100, Beard Vape Co and Juice Head round out our top 8 e-liquid brands.
What’s the most popular vape juice flavor from these brands?
Killer Kustard by Vapetasia, a rich vanilla custard. It’s the single flavor our customers bought most from these e-liquid brands. Royalty Two by Vapetasia and EZ Duz It by Ruthless come next.
Can I use freebase vape juice in a pod kit?
Some pod kits can take it, but freebase vape juice works best in sub-ohm tanks and mods. Most small pod kits are made for nic salt at higher strengths. So check your kit’s manual, or see our nic salt guide.
What nicotine strength should I pick?
In a sub-ohm tank, most vapers pick 3mg or 6mg, and every e-juice brand here sells both. If 6mg feels too strong, try 3mg. For higher strengths, nic salt in a pod kit is the usual choice.
How should I store e-juice?
Keep bottles closed and away from heat and sunlight. Also, store them where kids and pets can’t reach them. If someone swallows e-juice, call Poison Help at 1-800-222-1222 right away.
Can I buy vape juice online?
Yes. Adults 21 and over can order from us in the states we ship to. However, some states ban flavors or limit shipping, so every product page shows where it can ship. Also, checkout verifies your age, and an adult 21 or older must sign for the delivery. Our vape shipping guide explains how it works.
Find your next bottle
Start with our customers’ favorite brand, or compare every e-juice brand we carry side by side.
We ranked these e-liquid brands by how many bottles of their freebase vape juice we sold in the six months before this guide’s date. Nic salt and disposables don’t count. The top flavors come from the same six months. Specs come from each bottle’s own page, and every flavor named was in stock on the date above. Nicotine is addictive. You must be 21 or older to buy vape products, under the federal Tobacco 21 law. Some states limit vape sales and shipping, so check our vape shipping guide before you order.